As you know, AR technologies provide powerful perception of physical world, nature human interaction and enhanced visual impact. Therefore it will change our everyday life from shopping, reading and traveling etc.

Alibaba are always making great efforts to promote AR technologies and had developed many AR applications running on mobile phonesWe will talk about them from various businesses we have done.

Interactive Marketing Activities

This video shows one of our AR activities used in this years’ TMall double 11 shopping festival. It was called “Super Star arrives at your home”. Thousands of millions of people had played this game during the 11.11 ‘s party. We used markerless tracking and live video stream technologies to accomplish the fantastic effect，which gave the customers deep impressions, and let a lot of people realize that TMall is becoming more and more fashionable and innovative.

There are signs, logos and posters around us. We can regard these pictures as mark and event trigger for us. We support both local and cloud recognitions. During 2016 Olympic games, we designed an AR marketing activity for Crest. The picture of Olympic rings is the mark. It is anywhere around China, such as on TV, on the poster, even the rings are drawn on the paper by the users themselves. After finding the rings through scanning by mobile users, a lovely avatar representing Crest product would appear and dance on the screen, give coupons for the users. This marketing activity increased the order conversion rate greatly. We have done lots of similar activities these 2 years. The Olympic Rings is one of successful examples.